Our Story

From 9-to-5s to 30-to-40s 💼✨
What happens when one’s buzzing with fresh ideas at 30, and the other carries the calm wisdom of 40? You get a brand that’s balanced, bold, and built with purpose.

We’re two partners, once caught up in the daily grind—corporate jobs, long hours, weekend spillovers. But somewhere in between the deadlines and the daily routines, we held onto a vision: to build something of our own.
Not just a store, but a brand that blends tradition with trend, style with substance, and quality with affordability.

While others were glued to Netflix or lost in weekend brunches, we chose brainstorms over binge-watching. Countless nights were spent turning everyday ideas into something meaningful. There were debates, disagreements, even the classic ruthna-manana, but through it all, the dream stayed alive.

One day, while chatting casually, we asked each other our ages—“Thirty?” “Forty.”
A pause.
A spark.
The Thirty-Forty Store was born.

From that moment on, everything started falling into place—months of research, hustling through our limited time, and pouring our energy into creating a brand that reflects who we are: modern, grounded, and unapologetically real.

This isn’t just a store. It’s a story that’s still unfolding—with more plans, more dreams, and maybe a few more debates. 😉
So here we are. Welcome to The Thirty-Forty Store—where passion meets purpose, and style meets soul.